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SMARTBOND by L'Oreal

SMARTBOND is our new protective and strengthening service, specifically designed for our hairdressers. Historically, despite using top quality products, colouring and bleaching has always affected the health of the hair during its process - not now! 

SMARTBOND is a unique system that protects and strengthens the hair during technical services (such as bleach and haircolor). The system consists of 3 components, the first 2 being used at the salon and the 3rd one at home. It is very easy to use and adapted to the hairdresser’s routine. 

With input from our long-term partnerships with hairdressers, L’Oréal’s Research & Innovation Department used its 100 years of scientific expertise and long-standing knowledge in high-performance hair care to create SMARTBOND. 


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